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Bristol Substance Abuse Prevention CoalitionThe Bristol Substance Abuse Prevention Coalition offers quality family based prevention programming for the community of Bristol. We have a group of 7 volunteer members who help to make our mission a success. This, together with effective working relationships with our Town Officials, Police Department, and Parks and Recreation Department enable our group to continue to offer the people in the community of Bristol positive alternatives and activities. SUPER BOWL ALCOHOL ADS TAKE (Columbus, Ohio/Bristol, RI) While the big game itself is old news, the commercials are not; the impact of Super Bowl advertising is in full swing, according to the more than 30,000 middle and high school students nationwide, including those who attend Mount Hope High School who participated in the Drug-Free Action Alliance Super Bowl Survey, locally sponosored by the Bristol Substance Abuse Prevention Coalition.. While many of the anti alcohol ads were notably remembered, they did not place in the top three favorites among youth, as in past surveys. Doritos stole the show, with kids voting three different Doritos commercials as their top picks. NATIONAL Middle School High School
(Results based on over 30,000 middle and high school students within 38 states.) It is refreshing to see youth choosing commercials promoting a snack product for their top three favorites, however, there were plenty of alcohol ads, and based on the survey, kids definitely took note of it,” said Patricia Harmon, executive director for Drug-Free Action Alliance, who compiled the nationwide statistics.. Not only did alcohol ads show up in the top five favorites, but when middle and high school students were asked about the products they remembered being advertised, alcohol was the second highest item recalled by both age groups (following closely behind food items). “The concern is the influence of alcohol advertising on young minds,” said Harmon. "Considering youth, under the age of 21, make up about 18% of the Super Bowl viewing audience, we know there are a lot of underage people being exposed to alcohol advertising.” Research shows that the more youth are exposed to alcohol advertising, the more likely they are to drink, drink more often and drink to excess. The effects of alcohol on developing adolescent minds and bodies can be devastating, long lasting, and contributive to risky behaviors.. "Although we cannot shield our youth from being exposed to the promotion of alcohol and other forms substance abuse we can certainly armour them with the tools that educate and risk reduce" explains Tom Carroll, Vice Chairman of the Bristol Substance Abuse Prevention Coalition " Much of this starts with family conversations, and that alone reduces usage by 50%. We encourage parents to take advantage of every opportunity to find a teaching moment in tandem to the coalition, who provide those very same teaching moments in our schools, starting with anti substance abuse curriculums as early as the first year at middle school." he continued. "In terms of advertisements glorifying alcohol in the young minds of youth, its a sad commentary about the culture of commercialism, but we can leverage that to our advantage by promoting a 'buyer beware' process. We currently have Mount Hope High School students help us design and implement certain coalition media campaigns. By making them part of our media and advertising process, we educate and put them in the managerial position of anti substance abuse literacy based on what they have learned and helped promote." he finished. * Reports compiled by theOhio Drug-Free Action Alliance and the Bristol Substance Abuse Prevention Coalition.
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